YouTube rolls out experimental AI features to improve video video discovery, including a search carousel and conversational assistant.
Highlights
- YouTube is testing an AI-powered search carousel for Premium users.
- The new features is focused on shopping, travel, and local searches.
- A conversational AI tool is now available to select non-Premium users in the U.S.
YouTube is rolling out two AI-features designed to enhance content discovery and deepen user engagement.
The experimental tools include an AI-powered search results carousal for premium users and a conversational AI assistant now expanding to some non-Premium accounts in the U.S.
AI search Results Carousel (Premium Only)
Premium subscribers in the U.S. can now access an AI-generated search results carousel for select query types.
The carousal surface curated video suggestions along with brief topic descriptions, helping users explore subjects are efficiently.
For example, searching for “best noise cancelling headphones” might triggers a carousel like the one you see below:
- This experimental features: Supports English-Language videos
- Focuses on shopping, travel, and local activities
- Is available on iOS and Android
- Will run through July 30
Conversational AI Assistant Expands
YouTube’s conversational AI tool, previously available only to Premium users, is now being tested with select non-premium accounts in the U.S.
Benefits for Creators and viewers
- For Viewers: Quicker access to useful and engaging videos, more personalized discovery, and fewer irrelevant results.
- For Creators: Greater visibility for quality content, better audience targeting, and improved chance to go viral with AI- enhanced discovery
Conclusion
YouTube’s AI features are transforming how we search, discover, and engage with content. Whether you’re a content creator aiming for reach or a viewer seeking meaningful content, these AI tools make the YouTube experience faster, smarter, and more user-friendly.
